Free Psychological Pricing Generator for Shopify

Enter your base price and see charm (.99, .97, .95), prestige, and anchor pricing options — each with its margin impact so you pick the strategy that fits your brand.

$
$
$

Anchor Pricing Preview

$49.99$34.00Save $15.99 (32% off)

Showing a higher "compare at" price anchors the customer's perception — making the actual price feel like a deal.

Price Suggestions

Round ($10)$-4.00

$30.00

50.0% margin·$15.00 profit

Rounded to the nearest $10 — projects confidence and premium positioning.

Charm .95$-0.05

$33.95

55.8% margin·$18.95 profit

Ending in .95 is common in fashion and lifestyle brands — perceived as a moderate discount.

Charm .97$-0.03

$33.97

55.8% margin·$18.97 profit

Ending in .97 signals a deal or clearance — slightly more aggressive than .99.

Charm .99$-0.01

$33.99

55.9% margin·$18.99 profit

Ending in .99 triggers the left-digit effect — $29.99 feels closer to $20 than $30.

Round ($5)+$1.00

$35.00

57.1% margin·$20.00 profit

Clean round numbers signal premium quality and simplicity. Best for luxury or branded products.

Just Below Round+$5.00

$39.00

61.5% margin·$24.00 profit

$39 sits just under the next round number — combines charm effect with a clean look.

Strong base margin — all pricing strategies remain profitable

Related Tools

AOV Calculator

Calculate average order value, profit per order, and see what-if AOV increase scenarios.

AOV Upsell Impact Calculator

Model how upsells, cross-sells, and free shipping thresholds impact AOV, revenue, and profit.

Profit Margin Calculator

Calculate gross and net profit margins for your products.

Markup Calculator

Calculate markup percentage and selling price from cost.