Free CPM Calculator
Calculate your CPM from ad spend and impressions. Add CTR and conversion rate to see effective CPC, CPA, ROAS, and whether your revenue per 1,000 impressions exceeds your cost.
Ad Spend & Impressions
$
Performance Metrics (optional)
%
%
$
CPM
$8.00
Cost per 1,000 impressions
Effective CPC
$0.67
3,000 clicks
CPA
$26.67
75 orders
ROAS
2.3x
$4,500 revenue
Revenue per 1K ($18.00) exceeds CPM ($8.00) — profitable impressions
CPM Breakdown
CPM$8.00
Cost per impression$0.0080
Impressions per $1125
Revenue per 1K (RPM)$18.00
Profit per 1K impressions$10.00
At This CPM
$5,000 budget gets625,000 impressions
$10,000 budget gets1,250,000 impressions
Full funnel250,000 imp → 3,000 clicks → 75 orders
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