Free LTV:CAC Ratio Calculator
Calculate your LTV to CAC ratio, CAC payback period, net value per customer, and see exactly what to change — CAC, AOV, or purchase frequency — to hit your target ratio.
Lifetime Value Inputs
$
orders
years
%
Acquisition
$
:1
LTV:CAC Ratio
8.4:1
Target: 3:1
LTV (Profit)
$292.50
Revenue LTV: $488
Net LTV
$257.50
LTV profit − CAC
CAC Payback
3.6 mo
Months to recover CAC
8.4:1 — may be under-investing in growth. Consider increasing ad spend.
Monthly Acquisition Impact
Acquisition Investment$4,200.00
Lifetime Profit Generated$35,100.00
Net Value Created$30,900.00
120 customers × $257.50 net LTV each
To Hit 3:1 Target
Already above target ratio
Max affordable CAC$97.50
Or increase AOV to$23.33
Or increase frequency to1.1 orders/yr
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