Free Customer Acquisition Cost (CAC) Calculator
Calculate your blended and paid-only CAC, LTV:CAC ratio, orders to payback, and first-order profitability. See where your marketing budget is going and whether your unit economics work.
Monthly Marketing Spend
$
$
$
$
$
$
Customers & Unit Economics
$
%
orders
CAC (Blended)
$32.08
120 new customers/mo
Paid-Only CAC
$25.00
Ads spend only
LTV:CAC Ratio
3.0:1
LTV profit $98
Orders to Payback
1
$39.00 profit/order
LTV:CAC of 3.0:1 — excellent unit economics, scale aggressively
First Order Analysis
First Order Revenue$65
Gross Profit (after COGS)$39.00
CAC-$32.08
Net after First Order$6.92
Marketing Spend Breakdown
Monthly Marketing Spend
| Item | Amount | % of Price |
|---|---|---|
| Paid Ads | $3000.00 | 77.9% |
| Organic / Content | $500.00 | 13.0% |
| Email / SMS | $200.00 | 5.2% |
| Marketing Tools | $150.00 | 3.9% |
| Total Monthly Spend | $3850.00 | 100.0% |
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