Question 1

How much do TikTok ads cost?

Accepted Answer

TikTok ads are CPM-based, typically $6-$15 per 1,000 impressions for ecommerce. This translates to $0.50-$2.00 per click depending on CTR. TikTok requires a minimum $50/day campaign budget and $20/day ad group budget. Most ecommerce brands spend $1,500-$10,000/month to get meaningful data and optimization.

Question 2

What is a good ROAS for TikTok ads?

Accepted Answer

TikTok ROAS benchmarks are generally lower than Meta or Google because it's a discovery platform, not intent-based. 2x-4x ROAS is good for TikTok. 4x+ is excellent. Many brands accept lower first-touch ROAS on TikTok because it drives brand awareness that converts later on other channels.

Question 3

What is a good CTR for TikTok ads?

Accepted Answer

Average ecommerce CTR on TikTok is 0.5-1.5%. Spark Ads (boosted organic content) and TikTok Shop Ads often see higher CTR (1-2%) because they feel native to the platform. If your CTR is below 0.5%, your hook (first 2-3 seconds) needs work — TikTok users decide fast.

Question 4

TikTok Ads vs Facebook Ads — which is better for Shopify?

Accepted Answer

TikTok excels at top-of-funnel discovery with lower CPMs ($6-$15 vs $10-$20 on Meta). Meta typically has higher conversion rates and better retargeting. Best strategy: use TikTok for awareness and cold acquisition, Meta for retargeting. TikTok Shop also enables in-app checkout, reducing friction.

Question 5

How much should I budget for TikTok ads?

Accepted Answer

Start with $100-$150/day ($3,000-$4,500/month) to give TikTok's algorithm enough data to optimize. At $10 CPM with 1% CTR and 2% CVR, $3,000/month gets you ~300,000 impressions, 3,000 clicks, and 60 orders. Scale up once you find winning creative — TikTok rewards creative refresh every 7-14 days.

Free TikTok Ads ROI Calculator

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