Free MSRP Calculator for Shopify
Enter your manufacturing cost and target margin to calculate MSRP. See DTC profit, wholesale pricing at your chosen discount, and how you stack up against competitors.
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% off
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$
MSRP (Direct-to-Consumer)
Suggested MSRP
$24.00
100% markup on $12.00 cost
Net Profit (DTC)
$8.30
34.6% net margin
Gross Margin
50.0%
$12.00 gross profit
vs. Competitor
$-21.00
-46.7% vs $45.00
Wholesale Channel
Wholesale Price
$12.00
50% off MSRP
Wholesale Profit
$-3.35
-27.9% margin
Retailer Markup
100%
$12.00 retailer margin
Wholesale loses money at 50% off — reduce discount or raise MSRP
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